Brand Manager

Function: Brand Strategy, IP Authority & Reputation Management

Department: Brand Leadership

Shared Service: Atticus (IT Staffing) & Stockton10 (NetSuite ERP)

Work Setup: Remote

The Brand Manager is the "Identity Guardian" and the primary architect of the organization's market authority. While the RevGen department drives the "Speed" of leads, you drive the "Trust" that allows those leads to close. Your mission is to move Atticus and Stockton10 through the IP Maturity Framework, transforming them from generic service providers into industry-standard authorities. You are responsible for the emotional journey of the prospect—taking them from being "Frustrated with Chaos" to feeling "Confident in their Decision." You own the narrative consistency across all touchpoints, ensuring that the brand’s "Reframing Content" effectively challenges the status quo in the IT staffing and ERP ecosystems.

• Objective: To build Brand Proof and Industry Authority to earn the right to scale.

• Goals: * Elevate core brand assets to Level 4 IP Maturity (Industry Standard).

  • Increase Brand Sentiment and Share of Voice (SOV) in key LinkedIn and search communities.

  • Establish a robust Founder-led Growth engine for executive leadership.

• Strategy: Shifting from "Generalist Marketing" to "Authority-Led Marketing" by leveraging technical IPs, Social PR, and documented Brand Proof.

• Primary Metrics: IP Maturity Score, Social Engagement Rate, Brand Search Volume, and "Trust Factor" scores from sales feedback.

Key Responsibilities & Functions

A. IP Maturity & Authority Architecture

• IP Roadmap Stewardship: Work closely with the Content Lead to ensure the IP Roadmap is being executed. You are responsible for the "Commercialization of Thought," ensuring that technical whitepapers and research are packaged as authoritative brand assets.

• Reframing Content Strategy: Oversee the development of content that doesn't just "inform" but "reframes" the prospect’s problem. You ensure the brand stands for a specific point of view that differentiates Atticus and Stockton10 from competitors.

• Authority Benchmarking: Audit the brands against global industry leaders (e.g., McKinsey, Gartner, or top-tier NetSuite partners) to ensure our intellectual property meets international B2B standards.

B. Brand Proof & Social PR

• The "Case Study Factory": Direct the systematic capture of Brand Proof. You ensure that client success stories aren't just "testimonials" but are "Impact Stories" mapped to the 4 Pillars (Impact, Cost, Capabilities, Efficiency).

• Founder-Led Growth: Act as the strategic advisor for executive LinkedIn profiles. You curate the "Executive Narrative," ensuring that leadership is seen as a source of clarity in a chaotic market.

• Social PR & Media Relations: Manage the brands' presence in external publications, podcasts, and industry groups. You are the point of contact for earning mentions and "unpaid" placements that build third-party credibility.

C. Internal Brand Alignment & Sales Enablement

• Narrative Governance: Ensure that the Sales team is using the correct "Narrative Pitch." You conduct internal brand audits to ensure that the message being promised by Marketing is the same message being delivered in Sales calls.

• Unified Visual Experience: Collaborate with the Creative Lead to ensure that the visual identity reflects the "Premium Expert" status. You ensure that every deck, one-pager, and video reinforces the brand’s authority.

• Employer Branding: Support the HR and recruitment teams for Atticus to ensure the brand attracts top-tier IT talent, treating "Candidates" as a critical secondary audience for brand proof.

B2B Standards & Requirements

• Experience: 7–10 years in B2B Brand Management or Corporate Communications. Experience in Professional Services (Consulting, IT, or Finance) is highly preferred over FMCG/Consumer backgrounds.

• Technical Mastery: * Reputation Management: Expertise in tracking brand mentions, sentiment analysis, and community management.

  • Strategic Messaging: Mastery of B2B positioning frameworks (e.g., Category Design, Challenger Sale messaging).

  • Project Management: Ability to manage a high volume of assets across two distinct brands without losing narrative consistency.

• Communication: Exceptional written and verbal communication skills. You must be able to "speak the language" of CFOs (for Stockton10) and CTOs/HR Directors (for Atticus).

• Influence: The ability to coach Founders and Senior SMEs on how to build their personal brands in alignment with company goals.

Background & Performance Indicators

• Ideal Background: A brand strategist who has worked in an agency or in-house team for a technical consultancy. You should have a proven track record of taking a "neutral" or "unknown" brand and building it into a recognized industry authority.

• Success Indicator (6 Months): Successful rollout of a Level 4 IP asset, a 20% increase in organic social engagement for company executives, and the creation of a "Brand Proof Library" that the Sales team uses in every pitch.

• Core Mindset: Shifting from "Brand Awareness" (being seen) to "Brand Authority" (being listened to). You are the gatekeeper of the company’s reputation and long-term equity.